Implement your Vision
Content Production. Someone has to write the headlines and the copy, someone has to gather all the photos and images that are needed, and someone has to build and populate the databases.
Is it all new data? Is there information in other databases that needs to be merged into the new ones? How? Do you need to take or buy different photos and images, or edit existing ones?
If you are getting content for your website from other online sources, what does that look like? All this work needs to be done if you want to realize the original design concept.
Programming and development. Based on the application’s requirements, this is where the databases are connected to the pages that require access, and the presentation and programming flow
of the applications is implemented and finalized for user testing.
Site construction and integration. Only at this late stage of the project are the bulk of the website pages constructed and filled with content. With all it’s pages complete, graphics refined,
database and programming components in place along with a navigation structure, the full site is ready for user testing.
Search Engine Optimization (SEO). One of the original goals of going through the architecture process to begin with was to ensure the most recent SEO strategies were being deployed in the
original application design. We don’t necessarily consider ourselves to be SEO experts, but we do follow the latest trends and keep ourselves current with what is considered good page design
to the search engines that will be indexing your site. The website itself is just a part of the marketing mix, and there are a lot of variables for why a site gets listed on page one in a
Google search. We focus on the fundamentals of you sites page layout and keywords so your site is easily indexed. XML Sitemaps are essential, and we have solutions for tracking, social media
and blogging, and anything you may want to use to drive customers to your site. And of course we can also modify existing pages (and code) to incorporate anything that an independent SEO
professional is advising you to do.
User testing and site refinement. Ideally, your full site testing should be done by people outside of the development team, so in most cases we exclude ourselves as objective partners in this
process. However, if you have a site developed elsewhere and you want to have the site, or parts of it, tested we are set up to do that and provide you with an objective and quantified
report on our findings. Either way, full Pilot testing of a new or modified website is always a good idea. It's your last line of defense and there is always something that can be tweaked in response to
the feedback you get from user testing.
Social Media. You cannot ignore social media marketing if you are trying to drive visitors to your websites. Those days are gone, so meet the new normal. Any site we assemble will have two
way links to at least Facebook, Twitter and Google+, and we can integrate another 20 or so sites on top of that. If you aren’t there yet, we can explain how it works and help you integrate
links and code into you existing websites.
Blogs.You can not have a discussion about Social Media and connecting to your user community without talking about blogging. A lot of commercial business and eCommerce websites already use
blogging to help improve their communication, and connection with their customers.
Integration, Control and Monitoring
Managing your application and it's Support System
The "Back-End". Every application is going to generate varying amounts of data and, even if it's just server and usage statistics, all of that can be presented here. Additionally, depending
on what the application is doing, you may need interfaces into the databases that your application is storing data in. Things like Membership details, Order details, Email addresses, or data from a comment from.
eCommerce Back-End. If your application is engaged in eCommerce, there is a need for another set of Back-End functionality to manage things like Orders, Fulfillment, Products, Product
Categories, Item quantities, Sales Tax, Shipping Charges and a range of other options that may be present in your shopping cart application.
Tracking and statistics. In addition to your back-end control and reporting functions, we can gain additional information about
your application's overall performance by looking at your server logs and by installing systems like Google Analytics into your applications from the beginning so you can gain additional insight into how well your
offering is being received. Google Analytics is a decent tool and the data it generates is important. If you do not have Google Analytics integrated into your current website, we can set that up for you, and show you how
to use it to improve the results you are obtaining with your Internet marketing.
API Integrations. API's (Application Program Interfaces) are used by a wide variety of companies to let your website communicate with, and use, their online services. Examples would include using Google
reCaptcha on a comment form, using PayPal to process your customer's payment transactions, using FedEx or UPS API's to get shipping rates for a current order, or using the QuickBooks API's to keep your
local Quickbooks data file in sync with you daily online transactions. There are lots of others API's out there, depending on what vendors you work with. We've worked with a lot of these over the years and
the fundamental communications between servers is similar, using either REST or name/value pair sets to pass data and then handling the responses that come back. We can help you with any of this type of programming.