Search Engine Optimization (SEO)

Search Engine Optimization is one of those buzz terms in the industry that has lot of different meanings, and consequently there are a lot of misunderstandings about what is actually entailed in making a website or application more "friendly" to the search engines, and thus boost your position on the page that is displayed when users search for specific terms.

It's not all Astrophysics!

There are some basics in improving your search engine rankings. The first thing to understand is that your website has to be designed well or it won't be indexed well by any of the search engines. You have to make that easy for them. The second thing to understand is that delivering good content is the key to everything else. If you don't deliver great content, it doesn't matter how well you have designed everything else. There is no way to maintain a top search page ranking if your are not generating traffic, and the only way that can happen, over time, is with outstanding content.

The foundation of good SEO design begins with clearly identifying the "key" words and terms that are relevant to your particular business, and then integrating those desired attributes into your website by making full use of the HTML language to highlight these identifiers and make it easy for the search engines to index you website or app into their databases. There is much more to the process than key words and and good HTML.

SEO Strategy and Reviews

Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consumers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital.

Before you can start using Social Media to promote your business, products or services, you have to set up accounts with the Social Media providers you have decided to work with. With those accounts in place, your website, blog or app will have to revised to include code and icons installed so it can communicate with your various social media pages.

SEO code changes and integrations

Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consumers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital.

Before you can start using Social Media to promote your business, products or services, you have to set up accounts with the Social Media providers you have decided to work with. With those accounts in place, your website, blog or app will have to revised to include code and icons installed so it can communicate with your various social media pages.

SEO, Google Analytics and You

Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consumers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital.

Before you can start using Social Media to promote your business, products or services, you have to set up accounts with the Social Media providers you have decided to work with. With those accounts in place, your website, blog or app will have to revised to include code and icons installed so it can communicate with your various social media pages.

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